From NYT Bestselling Author. Founder of ONNIT, and host of the Aubrey Marcus Podcast which has over 60 million listens, comes his guide for finding your life’s purpose: GO FOR YOUR WIN -- revised and updated for 2022.

Now available as an online course designed to help you begin your own hero’s journey.

Are you ready to face your potential?

Win Now

Your win begins with a simple choice.

To say yes. That moment is now. Drop us your email for a FREE sample of the audio version of lesson one covering Mission: Your guidestar.

Real Life Transformations

"THIS IS A COURSE THAT EVERY HUMAN SHOULD TAKE.”
"THIS COURSE HAD ME LOOK INTERNALLY AND REALLY ASK MYSELF IF I WAS HAPPY. I DOVE SO MUCH DEEPER AND GOT SO MANY MORE REWARDS THAT WAY.”

Why I created this course for you

A lot of the "self-improvement” courses you see are intended to give your ego a quick fix. They promise you easy money, easy weight loss, easy mastery. They aren't designed to actually change your life for the better because that’s not how it works.

What makes "Go For Your Win" powerful is that it was forged in the truth of a real fight—The battles of someone just like yourself who learned to lean into fears, shed limitations, and truly live a life of purpose.

That person was me. I’m the founder of Onnit, one of the fastest growing wellness brands in the world and the host of a podcast with more than 60 million listens.

But it's not the external success that counts, it's the fact that I've gone from someone who was hopeless and frustrated to someone inspired, fulfilled, and enthusiastic about my life.

Winning is not about the money. It can't be written on your business card, and it's probably not what your parents wanted you to do—winning is having the vision and courage to go after your dream. Your own, unique win. The money, the success, even the fame is just a side effect.

I created "Go For Your Win" in hopes to give beautiful people like yourself raw and powerful insight on how to be colossal in a world filled with people content to play it small--Just by being yourself. Your true self.

This course isn't for everyone

Buy This Course If...

You feel stuck where you are, and don't know what to do next.
You're tired of resistance holding you back.
You're ready to live out your own epic story.
You want to attract allies that will empower you on this journey.

Don't Buy This If...

You're looking for an easy ‘hack’ or a get rich-quick-scheme.
You're not ready to challenge yourself to be who you are capable of being.
You would rather play it safe and stay small.
You don't like helping other people win.

Buy Now

How this course will change your life

1You Will Discover your win.

As a child you had a dream...you had a win. You knew that you had something significant to contribute to the world. But one day someone introduced you to ‘reality’ and taught you to be normal. To fit in. And so you did. But the fire was never quenched. Deep inside of you is a gnawing, aching, yearning desire to do what you came here to do—to walk the path of your win. It’s time to re-awaken that fire of clarity, and use it as a guidestar for your life.

2You will train how to achieve your personal win.

Knowing your purpose carries no power if you don't know what to do next. In this course you will train how to use belief as a weapon. You will practice how to cultivate the stillness which brings clarity to your mind. You will be shown how to access your greatest superpower: Choice. You will strengthen your grit and determination. And you will learn from my own experiences and the world class performers I have crossed paths with.

3You will see resistance as an ally, not an adversary.

Direct access to invaluable materials: a 35,000 word course, life-changing personal and professional development practices, tried and true wisdom from world class athletes and entrepreneurs.

4YOU WILL ATTRACT OTHER PEOPLE WHO GO FOR THEIR WIN

Unequivocally one of the most valuable parts of the GFYW course is the people you begin to connect with. By doing this work, you open yourself to meeting fellow travelers of the way who are free and vulnerable to share their triumphs and defeats. It is critical to meet peers who offer support, encouragement, and new perspectives.

Here's What Awaits

Education

A raw, real world education that can't be taught in school, but instead must be taught from someone who has been in the trenches.

OPPORTUNITY

The tools you need to uplevel your life, reach new goals, and live a life of lasting fulfillment. When you do this work, you MAGNETIZE the people and opportunities you’ve missed out on, until now.

Access

Direct access to invaluable materials: a 35,000 word course, The Fit For Service Academy App with a private Go For Your Win group and Live Q&A's.

ARE YOU READY TO FINALLY WIN?

We want anyone who could benefit from finding their purpose to be able to join Go For Your Win, so this course is now available for the donation price of your choice. An enduring psychological pattern is that if something is free and challenging, we tend to give up. But if something asks for a significant energetic investment, we tend to discover we are more capable to thrive amidst challenges than we previously believed.

This course can be challenging, and we ask you to invest what you need to in order to commit. Everybody’s finances are different, and we understand that this donation is fully personal. We trust you.

With that in mind, are you willing to ensure that you will be fully committed, and donate a personally significant amount? And, do you commit to following through with your investment and complete the course you are purchasing?